Tullis: «These tips certainly don’t apply to all usability people in all situations. And, of course, they don’t just apply in a down economy, although I believe their importance is heightened by the economy. You need to understand the context and culture of your company or organization (or the one you’re trying to get a job with) and act accordingly. I hope you will consider these tips as ideas to draw upon as you weather the current economic storm and further your career».